Friday, January 2, 2009

Celtics Marketing

Being able to design work for the Celtics was quite enjoyable, not a huge basketball fan as in watching on television but truly enjoy playing the game or going to see a live game. There is energy and excitement involved quite unlike a lot of sports in which you have to wait for plays to happen. My goal through numerous projects with the Celtics was to convey that sense of urgency and emotion within their branding. They have a very certain color palette and it was quite the visual challenge to be able to work within those parameters which made it quite the brain tease at times, all for which I thank them. The projects with Celtics ranged from branded emails, to flash embedded product advertising to eventually redesigning their entire ecommerce store.

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