Saturday, August 15, 2009

Ecast Network - Marketing Collateral

Once a year the marketing department of the Ecast Network needed to be create a brochure that would show highlights and accolades of the products and services being offered. My challenge was to design within a tight budget while also creating a compelling story pertaining to the growth and expansion of the network. The final brochure was 8.5 inches by 8.5 inches with a fold out for the display of the digital jukeboxes.

Another challenge with the marketing collateral was to sell the entertainment value of the digital jukebox network. At the end of the day Ecast Network was simply a hardware manufacturer that licensed music through digital rights. Each piece of collateral and the interactive touch screens needed to be developed with a sense of style and purpose. Equally though each had to be its own entity as we were ultimately competing with the artists we represented on the music and entertainment platform through visibility.

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